The Indian Premier League (IPL) has once again asserted its position as one of the world’s most popular sporting events. This year, Tata IPL is being telecast for free on the Jiocinema app, which has further expanded its reach and accessibility. The opening week of the blockbuster IPL has witnessed a remarkable surge in viewership, breaking several digital records within the first weekend. If this viewership continues, it has the potential to surpass
IPL’s Opening Weekend Shatters World Cup 2022 Records:
Jiocinema made a spectacular debut as the streaming partner for the blockbuster IPL. The opening weekend of the IPL broke all previous records, including the entire viewership of the 2022 Tata IPL season. Moreover, reports suggest that the viewership during the IPL’s opening weekend surpassed even that of the 2022 World Cup This remarkable achievement speaks to the IPL’s immense popularity and the critical role played by Jiocinema in delivering a seamless and engaging viewing experience to millions of fans worldwide.
Blockbuster IPL: Viewership and Engagement
During the opening week of the blockbuster IPL, the average time a viewer spent on the platform was 57 minutes. This is a significant increase in engagement compared to previous years, indicating a higher level of interest and involvement among the audience. Additionally, the time spent by a viewer per match has increased by 60%, which further highlights the IPL’s ability to captivate and retain its viewers. In terms of viewership numbers, the Jiocinema app has clicked an impressive 147 crore views during the first week of the IPL. This feat underscores the tournament’s immense popularity and the significant role played by digital platforms in enhancing its reach and impact.]
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Viacom18 Sports CEO Anil Jayaraj Statement:
The exceptional numbers witnessed during the opening weekend of TATA IPL 2023 on JioCinema are a true reflection of the digital revolution that is sweeping through the country. He highlighted that digital media offers a more accurate and measurable platform for viewership as compared to legacy services. Jayaraj expressed his gratitude to sponsors, advertisers, and partners for embarking on this journey to make IPL accessible, affordable, and available in unique languages like Bhojpuri, Punjabi, Oriya, and Gujarati.
Blockbuster IPL: JioCinema platform records
The opening weekend of blockbuster IPL 2023 on JioCinema has set new records, with a staggering 147 crore video views surpassing the total viewership of last season. Furthermore, JioCinema recorded five crore app downloads during the opening week.